RWC2023 The Most Watched Rugby Event Ever

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Rugby World Cup 2023 in France was the most viewed rugby event of all time, achieving 1.33 billion viewing hours (VH) across all programming on linear & non-linear broadcast.

This was 30 per cent more viewership than England 2015 and 19 per cent more than Japan 2019.

Viewership grew across most markets, especially in rugby’s emerging territories such as Germany and USA.

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