Podcast #005 “Price Gouging ” – why are Fijian Drua vs Highlanders match tickets so expensive? S01E05



Since no one else has said anything, I just have to get this little winch off my chest in this week’s podcast and address the elephant in the room: Gouging.

Why are the ticket prices for the Fiji and Drawer versus Highlanders Super Rugby Pacific game in Suva on 30th April so expensive compared to all other Super Rugby Pacific games in Australia and New Zealand?

They are exorbitant, to say the least, and they’re being played at way better stadiums, with nearly all having bucket seats and roof cover over there in New Zealand and Australia.

Surely for their first ever home game in Fiji, you would have thought the pricing would have been set to encourage and allow the families and matagali of each Fijian Drua player to come along and celebrate. But no, there’s not even a special ticket price for families?

The pricing is ridiculously high for adults, $30 and children under $1215 on the grass, or $75 for anyone on the cement embankment, both uncovered and very uncomfortable in the wind and rain, which is typical of sour.

Not to mention $$150 to $185 for the grandstand. The Mara Seven ticket prices last weekend on day three Saturday were $8 for the ground, $12 for the cement embankment, and $25 for the grandstand.

The Blues versus Moana Pacifika game at Eden Park just on Saturday was $15 to $30 a ticket for adults. The price of tickets for Fijian Drua, a Super Rugby Pacific games in Australia, only costs up to $25 for adults and children under 14 free, and these are in much more superior stadiums.

And this includes the Fijian Drua playing in a double header. Are they playing here on 30th April as well? I don’t think so. The crazy thing is this. This is our team, the people of Fiji’s team the Fijian Drua literally belongs to the people of Fiji.

After the government of the day paid $6 million of our money as taxpayers for 41% of the FRU company that owns the Fijian Drawer, I’ll revisit that $6 million payment for 51% of the Fijian Drua another podcast, because frankly, it seems a bit rich to me.

So where were we? Technically, we, the people of Fiji, whether we like it or not, are shareholders and majority shareholders at that of the Fijian Drawer team. And it’s sad to have to pay such high prices at our first ever Super Rugby Pacific home game of the Fijian Drawer here in Fiji.

Gouging is what I think it’s called when a business forces its customers to pay an unfairly high price for its goods and services just because they can for the TEIVOVOrugby.com podcast I’m Culden Kamea

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